From April 10 until December 31, 2025, Ecuador will apply a temporary reduction of import tariffs to 10% for vehicles and auto parts from the United States. The decision was approved by the Foreign Trade Committee (Comex) through Resolution No. 002-2023, with the aim of strengthening the competitiveness of U.S. cars within the Ecuadorian market.

This initiative seeks to reverse the limited participation that vehicles of U.S. origin currently have less than 1%, partly due to the high tariffs that ranged between 35% and 40%. In addition, other taxes such as VAT and ICE were added, which considerably increased the final cost for the consumer.

The reduction applies to light automobiles and parts for local assembly, as long as their origin is proven by means of the respective certificate. With this policy, the Ecuadorian government aims to promote greater variety in the automotive supply, currently dominated by Chinese brands (with close to 50% of the market) and a growing number of European vehicles, which enter duty-free.

This measure may not only benefit consumers, but also boost the commercial and logistics sector linked to automobile imports in the country.